I’m the Founder and Director of Eye of Horus Cosmetics, a Byron Bay-based makeup brand dedicated to producing essential cosmetics for every woman to achieve the best version of themselves. Our high performance and quality products are inspired by the wisdom, rituals, and aesthetics of ancient Egyptian heritage, with a focus on awakening the inner Goddess, while also being kind to the planet.
My role involves the development of the product and the creative direction of the brand. I have always made my own skincare and products with my Mum. I suffer from allergies and sensitivities so I was on the hunt for pure plant-based alternatives that worked. I became fascinated with ingredients and actives and their healing and regenerating benefits and studied Naturopathy. Through research into plant-based ingredients, I discovered the ancient Egyptians were the originators of makeup and beauty, I learned they used natural wax-based products around their eyes for beauty and spiritual protection. This knowledge inspired me to develop our first product, a Mascara, which used ingredients borrowed from the past. This has now become our hero product our Goddess Mascara. The history, mythology, and spirituality of the ancient Egyptians has always amazed me with the knowledge and wisdom of their civilisation, which is still so relevant to us today. I would not want to see these ancient values lost with time. It was this revelation that led to the development of the brand Eye of Horus Cosmetics.
Why do you do what you do?
The freedom of creativity, the journey of an idea that can be started as an initial thought and evolve and manifest into something tangible. I enjoy the creative aspect of collaborating with an inspiring team and seeing our ideas materialize into great products. I am driven to create functional, natural, essential and high performing products that empower women and help them look and feel their very best.
My parents always had their own small businesses and worked hard, yet still maintained a healthy work/life balance. They inspire me to do the same.
Does being lucky come into play?
From a professional standpoint, I define success as being authentic, living my true purpose and having a positive impact on people’s lives. Success means creating a business that empowers people, adding positive value to their lives. Personally, I feel that my life is successful if I can live each day with a positive outlook, have a feeling of contentment with my circumstances, have balance in all the important areas of my life, and take the time to pursue what I am passionate about.
What does being beautiful and healthy mean to you?
Being healthy for me is essential. Last year I became a Mum, which has certainly been the best yet biggest challenge for me yet. It has been vital for me to remain empowered and inspired to juggle a new baby, work and home life in my every day. To stay healthy I choose a combination of a mostly plant-based diet and beach lifestyle and I love what I do and take pride in that. When it comes to beauty, in particular, makeup, I have always been a believer in highlighting your best asset. This could be enhancing your eyes with eyeliner, applying your favorite shade of lipstick or wearing something that shows off your best feature. Confidence is always the key to feeling and looking beautiful.
What does your skincare and wellness morning and night routine look like?
My night beauty ritual is something I really look forward to, much like my morning coffee, It’s when I finally get a little bit of me pampering time. Beauty sleep is real! It’s also so important and proven that during the night your skin actually penetrates and absorbs the nutrients in your products better than during the day. There also aren’t those environmental stressors at night like pollution and sun damage.
Morning Ritual: In the morning I simply use moisturiser and tinted SPF cream to protect against sun damage.
My nighttime routine is as follows:
Step 1: Facial Oil massage to remove Makeup, sleeping in makeup has always felt like a sin to me. As exhausted as I am sometimes when I finally head to bed, I have to at the very least wash my face and remove my makeup. I find the best and most nourishing way is by using organic plant-based oil. I’m currently using a combination of Moringa Oil and Camellia Seed oil. 2-3 times a week I will add an exfoliator in the form or a dry exfol powder and activate it with water.
Step 2: Toner / Hydrating mist, I recommend using toner, as it helps calibrate the skin balancing the pH levels. I use a Bulgarian Rose Hydrating Mist which is also amazing when feeling tired or while traveling.
Step 3: Vitamin infused brightening Serum, my skin is quite olive however I do suffer from hyperpigmentation so I always ensure to add a brightening serum to my regime. I use a super hydrating serum, which contains highly active vitamins and ingredients to combat dark spots and brighten and lighten complexion.
Step 4: Moisturise at night I will use a combo of rich moisturiser and an oil, sometime Rosehip or Moringa.
Managing mental health and self-care?
The biggest challenge for me was learning to lower my expectations of myself on what I could juggle being a Mum while also running and managing the business. I am naturally a high achiever and when I became a Mum I assumed I could still do it all. That was a rude awakening for me. I have since learned to be kinder to myself and accepted that it’s ok to let go sometimes and allow others to step in. I now ask for help when I need it and reach out to those closest to me that support me.
Favorite holiday destination, restaurant, artist and book?
To be honest, I’ve traveled quite extensively and seen a good part of the world. My work takes me to the biggest cities in the world and I travelled to all the places I dreamt of when I was young. When I married my husband we travelled again to places like Scandinavia to see the Northern Lights, Germany, Czech Republic and his home country Austria. I love the history of places like Europe and the Middle East and Turkey but my ideal holiday is taking off around Australia. Our little family loves nothing more than taking off in our Camper and just getting lost. Feeling completely disconnected for me is bliss, having no time frames, no planes to catch and no deadlines, it’s my idea of heaven. Of course, living in Byron Bay is a holiday in itself and I consider it the most beautiful place I could imagine living in.
I’m a very simple girl at heart. There are some amazing restaurants around here with incredibly talented chefs but I have to say a late afternoon walk on Belongil beach with hubby, my little boy Banksy and our Golden Retriever Rara, followed by a woodfired pizza at The Treehouse is probably my idea of a fabulous night out.
Best book, in my opinion, every woman should read is Women who run with the Wolves by Clarissa Pinkola Estés, Myths and Stories of the Wild Woman Archetype. A book that delves into cultural fables that tell of life’s lessons for women, age-old wisdom told over and over again through stories told through the ages, stressing the integrity of being authentic and true to yourself and others. This is even more relevant today in this time of social media pressure to be fabulous all the time.